28
June

iClick Creative Drives Innovation Through iClick Chatback Services – High ROI Lead Generation

Lakewood, CO., – June 27, 2010 – iClick Creative, LLC., a Colorado based Local Internet Advertising Company announced today the official launch of it’s iClick Chatback Service, a Live, Interactive Sales Representative right on your webpage – here’s the official release…

Live, interactive sales representatives – right on your webpage! Dramatically increase your companies’ conversion rates, and only pay for the quality leads delivered to your doorstep. iClick Chatback is finally here….
A strong online presence in today’s marketplace is quickly becoming an absolute requirement for a business’ success. Recent surveys show that approximately 92% of all consumers research products and services online before purchasing them in stores. It seems there are only two types of businesses left: Those going online, and those going under.

At iClick Creative, we ensure that each of our clients have professional and functional websites to appeal to customers and generate interest. Next, we put the website in front of millions of viewers through the use of groundbreaking SEO and online marketing techniques. Through this process, our clients receive attention from huge volumes of qualified buyers with industry-leading conversion rates. While this process has proven to be extremely effective, we wanted to find ways to take client conversion rates to the next level. After months of hard work and research, we are proud to say we have found a solution with dramatic results.
iClick Creative is proud to announce a new service being offered to our clients starting July 1, 2010 – iClick Chatback.

How iClick Chatback works: Imagine a qualified potential customer who is looking for a professional roofer in the Denver area. The customer conducts a search through Google and finds your website, right on the front page. The customer opens your website and starts reviewing your “About Us” page, but he or she still has more questions about your companies’ qualifications and experience.

With a slew of other roofing companies available on the web, the customer simply returns to Google and browses for another roofing company instead of calling to request more information about your company. Situations like this happen far too often simply because, much like a physical retail store, many potential customers are hesitant to reach out to ask for assistance unless it is offered to them (generally in the form of a sales representative). Situations similar to these can account for the loss of hundreds, or even thousands, of potential customers.

Now imagine the same situation, except this time the customer is automatically greeted by a friendly online representative, right there on the webpage. The representative may ask, “Hi, thank you for visiting ABC Roofing, Inc. Can I help answer any questions you may have about our company?” The customer may then reply, “Hi, do you have any experience with tile roofing?” Now that a dialogue has been started with the customer, one of our online agents may reply, “ABC Roofing has completed several tile roofing projects recently, but each project is a little bit different. Would you like one of our consultants to call you to discuss some of the differences?” The customer agrees and iClick immediately forwards the customer’s name and phone number to your business – turning a potential customer, into a purchasing customer!

What are the costs: Here’s the best part – you only pay for the qualified leads provided to you by our agents. Our modest fee schedules are designed to ensure a consistently high return on investment. After all, our goal is to help your business thrive to ensure a long, continuing relationship with iClick for many years to come.

iClick Chatback services will begin rolling out on July 1st of this year. For personalized pricing, or for further details, call or write to us today!

Brandon Smith
Brandon@iClickCreative.com
Denver SEO
720-560-3548
Denver Marketing & Advertising

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25
June

5 Smarter Marketing Tips For Your Small Business

In today’s tough economy, small business owners often find themselves frustrated when trying to contend with large corporations for the fair share of the market. Most small business owners simply don’t have the same financial resources or know-how to market their companies alongside the titans of industry. Here i will discuss five smart marketing tips to help keep your small business in the running:

  1. SERVE Friends Many independent business owners sometimes overlook their strongest marketing tools – their current customers. Online business owners hold a distinct advantage over larger companies because they are able to interact with each client at a much deeper level. If you can to formulate strong relationships with your current customers, they will want to return to you for years to come (and bring droves more customers with them).
  2. GET ONLINE Don’t overlook the importance of the internet in today’s market. Recent research shows that over 92% of adults regularly research products online before buying them in stores*. Professional web development can help even the score with the big guys by giving a clean, professional appearance to your company. Be aware not to shortchange yourself on your own website. It may be safer to have no website at all rather than a poorly developed website. A professionally developed site can necessitate a small investment up front; however the return on investment will be well worth it in the long run.
  3. OPTIMIZE AND CONQUER Having a great looking website is an important step, but it’s not much use to you if no one ever sees it. A strong Search Engine Optimization (SEO) talent can quickly put your website in front of hundreds or thousands of qualified buyers every month. Investing in a talented Denver SEO company oftentimes leads to astronomical returns for just a relatively low monthly expense
  4. BRAND THYSELF Just because you are a online business doesn’t mean you can’t resemble the top guys. Personalizing company uniforms, pens, coffee mugs, Frisbees, or other items with your company logo can be surprisingly affordable and can help develop a strong brand image for potential customers. Not only will your company appear more stable, but occasionally giving away quality branded items (like a coffee mug with your companies’ logo) might be a way to subtly advertise to that family on a every day basis.
  5. BECOME A SOCIAL BUTTERFLY Small business owners can’t afford to be shy. Just about every time you come in connection with someone (familiar or new), try to make them aware about your organization. Certainly don’t be abrasive, but a surprising amount of leads can be developed by simply bringing up your passion in casual conversations. We all want to have an “inside man” – all you need to do is make sure they know what you may offer them.

Here are a few resources to help you on your way!

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